Doritos has responded after social media became abuzz over the reports parent company Pepsi Co. was developing a new snack for ladies.
During a "Freakonomics" podcast, Indra Nooyi, who's led the company since 2006 as its first female CEO, was asked about developing products geared towards women.
"They don't like to crunch too loudly in public. And they don't lick their fingers generously, and they don't like to pour the little broken pieces and the flavor into their mouth," Nooyi said.
She says men like to crunch chips and lick their fingers while women prefer quieter snacks and want to keep their hands clean from flavoring.
"It's not a male and female as much as are there snacks for women that can be designed and packaged differently? And yes, we are looking at it, and we're getting ready to launch a bunch of them soon. How can you put it in a purse? Because women love to carry a snack in their purse," Nooyi said.
The phrase "Lady Doritos" began trending across Facebook and Twitter.
Overnight, the brand tweeted "We already have Doritos for women - they're called Doritos, and they're loved by millions."
News of this reported snack created just for women caused on uproar online, with many calling it sexist.