PHILADELPHIA - Ride sharing service, Uber, is driving an unusual initiative this weekend.
It is holding events in 28 cities offering in-person assistance in signing up for insurance under the Affordable Care Act.
The company says it's making the move because there's a big appetite for health insurance among its 600,000 drivers. However, advertising and assistance for the federal marketplace has been cut by 90 percent.
Other high-tech companies are making similar efforts.
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