Smackdown gets smacked
New York, February 8, 2008 No reasons were offered. WWE added that it began talks with other networks after the CW's
exclusive period to negotiate a renewal ended Jan. 31. Although no
details were disclosed for a possible new home for the show,
candidates might include NBC Universal, whose USA cable channel
already carries "WWE Raw," and MyNetworkTV, where some affiliates
aired "Smackdown" when they were UPN stations.
The two-hour "Smackdown" premiered on then-fledgling UPN in
fall 1999 as strategic counterprogramming on Thursdays.
"Smackdown" gave UPN a foothold on that night of bruising
prime-time competition, but even as a ratings contender, it proved
to be a sometimes uncomfortable fit with UPN's image.
When UPN, owned by CBS, merged with Warner Bros.' WB in 2006,
"Smackdown" seemed no less out of place on the resulting CW
network.
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The CW is a joint venture between Time Warner Inc.'s Warner
Bros. unit and CBS Corp.
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On the Net:
The CW:
http://www.cwtv.com
World Wrestling Entertainment:
http://www.wwe.com