A fight over the "So Sexy" trademark

May 27, 2008 4:33:35 AM PDT
Victoria's Secret wants to keep it sexy.

The lingerie giant is embroiled in a fight over the "So Sexy" trademark.

A federal Trademark Trial and Appeal Board ruled in favor of California-based Sexy Hair Concepts and against Victoria's Secret.

Now, Victoria's Secret wants a federal court in New York to consider which company has the right to sexy.

Lawyers for Victoria's Secret contend a study shows most people don't associate "sexy" with any particular brand of hair products.

Victoria's Secret is considering a "So Sexy" line of hair products of its own and has a "Very Sexy" line of bras.


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