Memoir coming from Madonna's brother
NEW YORK (AP) -June 11, 2008 The publisher had been promoting a celebrity memoir for July,
asking bookstores to order copies without identifying the author or
contents.
Persuading stores to make "blind" orders has been tried
before. In 2006, William Morrow offered a mysterious tell-all that
turned out to be by Princess Diana's former butler, Paul Burrell,
who had already written about her. Retailers were angered and the
book sold poorly.