The 5th grader sketched the link chains and lip gloss filled hearts at 3 a.m. one morning. Her sportswear designer dad recognized her talent, helped her tweak the jewelry, and sent them into production.
Marcus Dawson Sr. said, "It's not just a line. It's a campaign. It's a movement for young girls. Teach them how to love themselves through fashion. What better way to reach them than through jewelry and lip gloss, the two things they love the most." As part of the Luv me campaign, Dasia, her mom and her aunt host monthly tutu girl gatherings at a local community center. They hope to inspire girls to recognize and feed the best in them.
"This really is a reminder. As the girls are wearing the jewelry, they remind themselves, I love me. So I wont make bad decisions, I won't follow the crowd. I'll be the leader," Dasia's aunt Dawn Wynn told us.
Dasia has created LUV ME t-shirts with messages that proclaim, "I luv me so I won't do drugs." She's working on a boys line. Already, Tutu luv me necklaces and bracelets have sold as far away as St. Louis and South Carolina. They sell for $22.00. Dasia gives $2 from each sale to various school PTA's.
"I give some back to school," she said. "Sometimes I save it for college and stuff." Dasia would like to give her jewelry to women like Michele Obama, Tyra Banks and Oprah and make them honorary tutu girls. That's because she admires them as women of power who love themselves, as she does.On the Net