Top McCain aide assumes day-to-day control
WASHINGTON (AP) - July 2, 2008 Steve Schmidt, a veteran of President Bush's re-election and a
member of the Arizona senator's inner circle, will oversee daily
political, strategy, coalitions, scheduling and communications
efforts from the campaign's northern Virginia headquarters.
The campaign's estimated 300-person staff will report to
Schmidt, who will report to campaign manager Rick Davis.
Davis will continue to focus on long-term planning, the vice
presidential search, fundraising and the national convention but
Schmidt's added responsibilities mean the campaign manager's load
now will be somewhat lighter. Davis took the reins of the campaign
almost exactly a year ago amid a major staff shake-up and has been
the subject of Democratic criticism for his past lobbying work.
He told the staff of Schmidt's expanded role at a Wednesday
meeting at headquarters, saying that Schmidt would have "full
operational control" of the campaign's daily activities.
"This is a natural growth of the campaign and we think it's a
good thing," said spokesman Brian Rogers.
Other changes and additions are expected.
Republican officials with knowledge of the plans said Schmidt
likely will shift the political operations into a more traditional
structure, including the hiring of a single political director and
a single field director who will have authority over those
divisions. The campaign has been criticized for its nontraditional,
decentralized structure that broke the country into 11 regions with
a campaign manager for each.
Charlie Black, a senior adviser, characterized Schmidt's larger
role as a typical expansion for a growing campaign.
"The deeper you get into a presidential campaign, the more
tasks there are to do and the more work there is to do," Black
said. "Rick asked Steve to take on more responsibility, and he did
and everybody's happy."
Since McCain wrapped up the nomination in March, Republican
insiders have expressed concerns privately that the stripped-down
campaign of the primary season was not adequately transformed into
a general election operation able to take on Democratic Sen. Barack
Obama.
Even though he clinched his party's nomination three months
before the Democrat did, McCain lags Obama in fundraising,
organizational structure, and polls. Critics have panned his
sub-par speeches, said he lacks a cohesive message and questioned
his travel itinerary. For example, he is in Colombia and Mexico
this week while Obama is spending the Independence Day week
traveling to battleground states and traditional Republican
strongholds talking about patriotism, faith and values.
In recent weeks, the campaign has brought on other former Bush
aides to bolster its efforts. Former White House communications
director Nicolle Wallace and former Bush re-election staffer Matt
McDonald are helping coordinate message while former White House
advance director Greg Jenkins is helping coordinate events.
Schmidt was involved in McCain's presidential campaign from the
start, but took on a more prominent role after the campaign nearly
imploded one year ago after fundraising troubles and the staff
shake-up.
He was a near constant presence on the campaign trail during
McCain's comeback, which resulted in his winning enough delegates
to capture the GOP nomination. In recent weeks, Schmidt worked out
of headquarters as he assumed additional duties.
Schmidt, 38, presided over California Gov. Arnold
Schwarzenegger's successful re-election bid two years ago, a
campaign in which the governor moved steadily to the political
middle after governing as a conservative. Schmidt helped him
overcome a deficit in the polls.
He also was a top aide in Bush's re-election campaign in 2004
and worked for Vice President Dick Cheney in the White House. He
ran the confirmation of Justice Samuel Alito, and played a leading
role in the confirmation of Chief Justice John Roberts.
The Democratic Party issued a statement saying: "It's no
surprise that John McCain would put a Bush-Cheney veteran in charge
of his campaign since he's been promising a third Bush term and
relying on money raised by President Bush and his friends."