GM Looks to Boost Sales through Discounting

July 25, 2008 11:06:28 AM PDT
General Motors says it is extending its employee-discount program to a wider group of non-employees as the Detroit automaker deals with a tough sales environment. A GM spokeswoman says the company will allow employees to offer the discount to their friends and extended family through July 31st.

She says employee discounts were previously limited to employees and their immediate family.

GM, hurt by a weak economy and high gas prices, lost the global sales lead to Toyota in the first half of this year.


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