Smuckers is in a jam

August 2, 2008 2:52:00 PM PDT
J.M. Smucker Company is trying to get out of a jam with fans of the 125-year-old White Lily flour brand which it bought a couple of years ago. The packaging calls White Lily "a Southern tradition since 1883," so purists were alarmed when the White Lily mill in Knoxville, Tennessee, was closed a few weeks ago. The product is now made exclusively in northwest Ohio.

One blogger wrote, "Smucker's is dead to me ... With a name like that it used to be good."

Some loyalists of the specialty flour used to make flaky biscuits and pie crusts have taken to hoarding it, buying five and six bags at a time out of fear its formula is changing.

Smucker says it's still the same flour but will now be made closer to the fields of the upper Midwest where the soft red winter wheat used to make it is grown.

On the Net:

http://www.smucker.com

http://www.whitelily.com

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Information from: The Plain Dealer, http://www.cleveland.com


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