Company bows to Mister Softee

February 11, 2009 5:22:56 AM PST
Mister Softee plays hardball when it comes to its jingle and ice cream trucks. Danny's Soft Serve of Clark, N.J., agreed Tuesday to settle a lawsuit filed last year by the Runnemede-based company that has franchises along the East Coast - and as far away as Nevada.

Danny's agreed to stop using the Mister Softee jingle and repaint its trucks. The upstart company had been using a blue-and-white color scheme similar to Mister Softee's. Danny's also agreed to pay $4,000 in legal fees.

Mister Softee lawyer Jeffrey Zucker says his client must defend itself against imitators every summer.

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Information from: The Star-Ledger, http://www.nj.com/starledger

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