2009 Philly Ad Club ADDY® Awards

The Philly Ad Club Congratulates
March 9, 2009 9:37:51 AM PDT
The Winners of the Philadelphia Inquirer/Daily News/philly.com sponsors: 2009 ADDY Awards Competition, awarded Thursday, March 5, 2009, at the Philadelphia Museum of Art.We salute the excellence of work created by the Philadelphia advertising community. This year yielded a wide range of winners whose work will go on to the regional, and possibly national competition. The American Advertising Federation, a national association headquartered in Washington, DC, supports the ADDY Awards competition.

"BEST OF CATEGORY" WINNERS:

BEST OF SHOW - Neiman Group, PA Department of Health, Full Apologies Campaign

BEST OF MIXED MEDIA - Mangos, Cannondale Bicycle Corporation, HiMOD Campaign

BEST OF INTERACTIVE - 1 Trick Pony, Turner Classic Movies, Summer Under the Stars

BEST OF PRINT - Neiman Group, Harbour House Crabs, Harbour House Crabs Campaign

BEST OF TELEVISION - Sleeping Tree Films, AT&T, National TV, Studying - AT&T

BEST OF PUBLIC SERVICE - Neiman Group, PA Department of Health, Public Service, Full Apologies Campaign

"GOLD ADDY AWARD" WINNERS:

SALES PROMOTION - Product or Service Sales Presentation - Sales Kits or Product Information Sheets Paragraph Inc., Millmar Paper, Millmar Paper: Xtreme Coated Cover Swatch Book

SALES PROMOTION - Packaging - Single Unit Paragraph Inc., Yards Brewing Company, Yards Brewing Company Brawler Packaging 1 Trick Pony, Seminole Gaming Administration, X Card Packaging Star/M&M, Explosive Tattoo, Explosive Tattoo Package Design-Tattoo Aftercare Kit

COLLATERAL MATERIAL - Brochure - Four-color Mangos, Siemens Audiology, Vibe Brochure

COLLATERAL MATERIAL - Publication Design ? Cover David Sacks Studio, Little, Brown and Company - Hachette Book Group USA, Say You're One Of Them

COLLATERAL MATERIAL - Poster ? Single Star/M&M, Monks Pub, The Legend of the Beer Posters

COLLATERAL MATERIAL - Poster ? Campaign Star/M&M, Monks Pub, The Legend of the Beer Posters studio h, Flying Fish Brewing Company, Flying Fish Poster Campaign

COLLATERAL MATERIAL - Special Event Material ? Invitation Heirloom, Erin Gruver and Thomas Huff, A Metamorphosis 1 Trick Pony, Seminole Gaming Administration, Elite Presentation Invite

COLLATERAL MATERIAL - Special Event Material ? Announcement 1 Trick Pony, Seminole Gaming Administration, Black Jack Invite

DIRECT MARKETING - Business-to-Business or Consumer, Single ? Flat Star/M&M, David Michael Flavors, Flavors Around the World

DIRECT MARKETING - Business-to-Business or Consumer, Single - 3-D Tierney, Philadelphia Civil War Museum, Civil War - "Boxed Hat"

DIRECT MARKETING - Specialty Advertising ? Apparel Star/M&M, Explosive Tattoo, explosive Tattoo T-shirts

DIRECT MARKETING - Specialty Advertising - Other Merchandise Star/M&M, monks Pub, the Legend of the Beer coasters

OUT-OF-HOME - Vehicle Graphic Advertising - Vehicle Graphic Advertising The Zucconi Idea Agency, Feld Entertainment, Ringling Bros. And Barnum & Bailey - Illuminated Gold Unit Trailers

OUT-OF-HOME- Mass Transit/Public/Airline ? Exterior AgileCat, Devon Hill BMW, Mass Transit, Even Buses Can Dream Back Tierney, Pennsylvania Department of Transportation, Traffic Light & Blocks

NON-TRADITIONAL ADVERTISING - Single LevLane Advertising | PR | Interactive, Center City District, Center City Sips Seat Savers klip collective, InterContinental Hotel Group, InterContinental Hotel

NON-TRADITIONAL ADVERTISING - Campaign LevLane Advertising | PR | Interactive, Taco Bell, Frutista Freeze - Deep Freeze tactics Star/M&M, Monks Pub, the Legend of the Beer guerilla

CONSUMER OR TRADE PUBLICATION - Full Page - Four-color Star/M&M, Monks Pub, the Legend of the Beer Ads

CONSUMER OR TRADE PUBLICATION - Spread, Multiple Page or Insert - Four-color Mangos, Cannondale Bicycle Corporation, Rize-Moto Spread - Ram Mangos, Cannondale Bicycle Corporation, Rize-Moto Spread - Deer

CONSUMER OR TRADE PUBLICATION - Campaign - Four-Color Mangos, Cannondale Bicycle Corporation, Rize-Moto Campaign Star/M&M, Monks Pub, the Legend of the Beer Ads

NEWSPAPER - Fractional Page - Color (any color besides black) Neiman Group, Montana Master Marksmen, Heaven Neiman Group, Montana Master Marksmen, Scorecard

NEWSPAPER - Full Page - Color (any color besides black) Neiman Group, Harbour House Crabs, Watches Neiman Group for Harbour House Crabs, Bridge Neiman Group for Harbour House Crabs, Shell Game

NEWSPAPER - Campaign - Color (any color besides black) Neiman Group for Harbour House Crabs, Harbour House Crabs Campaign

INTERACTIVE MEDIA - Websites, Consumer ? Flash 1 Trick Pony, Turner Classic Movies, TCM Underground 1 Trick Pony, Turner Classic Movies, Summer Under the Stars 1 Trick Pony, Virgin Mobile Canada, Vfest Canada Brownstein Group, ESPN, Website, ESPN Tournament Site O3 World, Under Crown, Under Crown

INTERACTIVE MEDIA - Online - E-Mails / E-Cards 1 Trick Pony, Turner Entertainment Network, Turner Entertainment Network Holidays Brownstein Group, ESPN, ESPN Tournament Email/Ecards

INTERACTIVE MEDIA - Online - Micro or Mini Sites Neo-Pangea, National Geographic Channel, Aftermath Mangos, Cannondale Bicycle Corporation, HiMOD Mansion Website Mangos, Cannondale Bicycle Corporation, The Lodge Website Brownstein Group, ESPN, ESPN Tournament Microsite

INTERACTIVE MEDIA - Websites / Online ? Campaign The Archer Group, Wawa, Inc., Wawa Coffeetopia Campaign Brownstein Group, ESPN, ESPN Tournament Campaign

RADIO - Local (one metro) - :60 or more D4 Creative Group, D4 Creative Group, Divorce Done Right

TELEVISION - Local, Single (one DMA) - :30 second D4 Creative Group, Time Warner, Digital Conversion Tierney, Independence Blue Cross, Chin-Ups

TELEVISION - Local ? Campaign Tierney, Independence Blue Cross, Chin Ups / Medicine Cabinet / Doctor's Office

TELEVISION - Regional/National TV, Single - Consumer Products Neiman Group, 2K Sports, I Wanna

TELEVISION - Regional/National TV, Single - Consumer Services Sleeping Tree Films, AT&T, Studying - AT&T

TELEVISION - Regional/National TV Campaigns - Consumer Products Neiman Group, 2K Sports, MLB 2K8 Reyes Campaign

MIXED/MULTIPLE MEDIA - Consumer, Local Tierney, Pennsylvania Department of Transportation, Safety on the Boulevard Campaign Tierney, Independence Blue Cross, Every Step of the Way Campaign

MIXED/MULTIPLE MEDIA - Consumer, Regional / National Mangos, Cannondale Bicycle Corporation, HiMOD Campaign Neiman Group, 2K Sports, MLB 2K8 Campaign

ADVERTISING FOR THE ARTS & SCIENCES - Collateral - Brochure / Sales Kit Mangos, National Museum of American Jewish History, Capital Campaign Brochure

ADVERTISING FOR THE ARTS & SCIENCES - Broadcast/Electronic ? Interactive Holton Sentivan + Gury, National Constitution Center, The Official Presidential Campaign Ad-O-Matic

ADVERTISING FOR THE ARTS & SCIENCES - Non-Traditional Star/M&M, Sponsored by DuPont Clear into the Future Initiative, Strange and Ugly Creatures Exhibit at the Delaware Museum of Natural History

PUBLIC SERVICE - Broadcast/Electronic ? TV Neiman Group, PA Department of Health, Brandon

PUBLIC SERVICE - Broadcast/Electronic ? Interactive Neiman Group, PA Department of Health, FullApologies.com 1 Trick Pony, Virgin Unite UK, Give a Drop

PUBLIC SERVICE - Out-of-Home Neiman Group, PA Department of Public Welfare, Sharon Osbourne Neiman Group, PA Department of Public Welfare, Damon Dash Neiman Group, PA Department of Public Welfare, Calvin Pace Neiman Group, PA Department of Public Welfare, Neil Patrick Harris

PUBLIC SERVICE - Non-Traditional Neiman Group, PA Department of Health, Mirrow Cling

PUBLIC SERVICE - Campaign - Single Medium Campaign Neiman Group, PA Department of Health, Full Apologies TV Campaign Neiman Group, PA Department of Public Welfare, HIV Campaign

PUBLIC SERVICE - Campaign - Mixed / Multiple Media Campaign Neiman Group, PA Department of Health, Full Apologies Campaign

ADVERTISING INDUSTRY SELF-PROMOTION - Creative Services and Industry Suppliers - Collateral 1 Trick Pony, 1 Trick Pony, Alcoholidays 1 Trick Pony, 1 Trick Pony, Cinco de Mayo

ADVERTISING INDUSTRY SELF-PROMOTION - Creative Services and Industry Suppliers ? Interactive Holton Sentivan + Gury, Holton Sentivan + Gury, No Recession For Me 1 Trick Pony, 1 Trick Pony, Alcoholidays

ADVERTISING INDUSTRY SELF-PROMOTION - Creative Services and Industry Suppliers - Non-Traditional Tierney, Tierney Communications, Phillies Playoff Battle Box

ADVERTISING INDUSTRY SELF-PROMOTION - Creative Services and Industry Suppliers - Cards / Invitations / Announcements Razorfish, Razorfish, Razorfish Holiday eCard

ADVERTISING INDUSTRY SELF-PROMOTION - Campaign - Mixed / Multiple Media Campaign MRM Worldwide, Direct Marketing Association International ECHO Awards, ECHO-CARDIOGRAM Holton Sentivan + Gury, Holton Sentivan + Gury, Self Promotion, No Recession Campaign

ELEMENTS OF ADVERTISING - Logo Star/M&M, Explosive Tattoo, Explosive Tattoo logo

ELEMENTS OF ADVERTISING - Photography ? Color Lorel Marketing Group, Lehigh Valley Mall, Lehigh Valley Mall Cirque Photoshoot

ELEMENTS OF ADVERTISING - Animation or Special Effects - Video or Film Shooters Post and Transfer, National Geographic, Neanderthal Code

"SILVER ADDY AWARD" WINNERS:

SALES PROMOTION - Packaging - Single Unit Machinery, Butcher Brand Soap Co., Butcher Brand Soap Co.

SALES PROMOTION - Packaging - Campaign Paragraph Inc., Yards Brewing Company, Yards Brewing Company Packaging Campaign

SALES PROMOTION - Point of Purchase - Counter Top or Attached Paragraph Inc., Yards Brewing Company, Yards Brewing Company Philadelphia Pale Ale Case Card

COLLATERAL MATERIAL - Annual Report - Less than four-color Mangos, Harbor Point Re, Harbor Point Annual Report

COLLATERAL MATERIAL - Brochure - Four-color AgileCat, Corporate Facilities, Inc., CFI 25th Anniversary Brochure Mangos, Cannondale Bicycle Corporation, HiMOD Brochure Mangos, Cannondale Bicycle Corporation, Guide to Selling Bicycles

COLLATERAL MATERIAL - Publication Design - Editorial Spread or Feature Caspari McCormick, Mystic Seaport, Mystic Mag - Comer

COLLATERAL MATERIAL - Publication Design - Series 1 Trick Pony, Hard Rock Tampa Casino, Hard Rock Tampa Calendar LevLane Advertising | PR | Interactive, Center City District, Philly Style Magazine Covers

COLLATERAL MATERIAL - Poster - Campaign Neiman Group, Troegs Brewing Company, Art of Drinking Troegs Campaign

COLLATERAL MATERIAL - Special Event Material - Invitation Star/M&M, Trump Entertainment, Go Green Trump Taj Mahal NYE Invite Bosak Design, Colleen Zester, Brianna's Sweet 16 Invite

DIRECT MARKETING - Business-to-Business or Consumer, Single - Flat Salt and Pepper, FEARnet, 'Sudden Death' Salt and Pepper, FEARnet, 'They Bleed' Salt and Pepper, FEARnet, 'Sudden Death' and 'They Bleed'

DIRECT MARKETING - Specialty Advertising - Apparel 1 Trick Pony, 1 Trick Pony, 1 Trick Pony Sweatshirt

OUT-OF-HOME- Outdoor Board - Flat Aloysius Butler & Clark, Widener University, Finish What You Started Tierney, Pennsylvania Department of Transportation, Ice Cream & Cone Tierney, Pennsylvania Department of Transportation, Traffic Light & Blocks

OUT-OF-HOME - Mass Transit/Public/Airline - Exterior Tierney, Pennsylvania Department of Transportation, Ice Cream & Cone

OUT-OF-HOME - Site - Interior Still or Static Machinery, Tony Roni's, Papa Pia & Mama Mia

OUT-OF-HOME - Campaign - Out-of-Home, Campaign Brownstein Group, Philadelphia International Auto Show, Auto Show Campaign

NON-TRADITIONAL ADVERTISING - Single LevLane Advertising | PR | Interactive, Center City District, Center City Sips Mirror Cling

NON-TRADITIONAL ADVERTISING - Campaign LevLane Advertising | PR | Interactive, Center City District, Center City Slips 'Life After Work' Campaign

CONSUMER OR TRADE PUBLICATION - Campaign - Four-Color Mangos, Cannondale Bicycle Corporation, HiMOD Print Ad Campaign

NEWSPAPER - Fractional Page - Color (any color besides black) Masterminds, Beau Rivage Resort and Casino, Mini Kiss Print Ad

NEWSPAPER - Campaign - Color (any color besides black) Neiman Group, Montana Master Marksmen, Montana Master Marksmen Campaign

INTERACTIVE MEDIA - Websites, Consumer - Flash The Archer Group, Wawa, Inc., Website, Wawa Coffeetopia 1 Trick Pony, Sony Picture Classics, Standard Operating Procedure

INTERACTIVE MEDIA - Online - Banners / Pop-ups / Screensavers The Archer Group, Wawa, Inc., Wawa Turkey Promotion Tierney, TD Bank, TD take over of Philly.com

INTERACTIVE MEDIA - Online - Micro or Mini Sites The Archer Group, Wawa, Inc., Hoagiefest 1 Trick Pony, Turner Classic Movies, TCM Family Classics 1 Trick Pony, Turner Classic Movies, Guestprogrammer

INTERACTIVE MEDIA - Online - Online Games Brownstein Group, ESPN, ESPN Tournament Online Games

INTERACTIVE MEDIA - Online - Mobile Marketing (Text Messaging) Brownstein Group, ESPN, ESPN Tournament Mobile Marketing

INTERACTIVE MEDIA - Online - Internet Commercials 1 Trick Pony, Virgin Mobile USA, HYTV

INTERACTIVE MEDIA - Online - Webisodes Brownstein Group, ESPN, ESPN Tournament Wedisodes Tierney, TD Bank, Declaration

INTERACTIVE MEDIA - Websites / Online - Campaign 1 Trick Pony, Virgin Mobile USA, HYTV

RADIO - Local (one metro) - :60 or more Salt and Pepper, Comcast, 'John and Mary'

TELEVISION - Local, Single (one DMA) - :30 Tierney, Independence Blue Cross, Medicine Cabinet Tierney, Independence Blue Cross, Doctor's Office

TELEVISION - Local - Campaign Star/M&M, touro Infirmary, What Brings a City to Life Machinery, NJ Metro Cable Co-op, Metro Co-op Dog Campaign

TELEVISION - Regional/National TV, Single - Consumer Products Neiman Group, 2K Sports, Ice

TELEVISION - Regional/National TV, Single - Consumer Outlets NFL Films, National Football League, Super Ad

TELEVISION - Regional/National TV, Single - Consumer Services QVC, QVC, 12 Days of Christmas Sweepstakes: Smart Car Salt and Pepper, FEARnet, 'Interview'

TELEVISION - Regional/National TV Campaigns - Consumer Products NFL Films, Samsung, Samsung NFL Campaign

TELEVISION - Regional/National TV Campaigns - Consumer Services Salt and Pepper, FEARnet, 'Date' and 'Interview'

TELEVISION - Cinema Advertising - In-Theatre Commericals or Slides Salt and Pepper, FEARnet, 'Interview'

MIXED/MULTIPLE MEDIA - Consumer, Regional / National Tierney, TD Bank, Lincoln Online

PUBLIC SERVICE - Collateral - Poster Diccicco Battista Communications, Hologic, Voices of MammoSite Poster Vox Medica, Inc., Philadelphia Animal Welfare Society (PAWS), PAWS Change Saves Lives Poster

PUBLIC SERVICE - Collateral - Cards / Invitations / Announcements Lorel Marketing Group, Mural Arts Program, Mural Arts Goes Off the Wall

PUBLIC SERVICE - Print - Newspaper Vox Medica, Inc., Philadelphia Animal Welfare Society (PAWS), Print Newspaper - PAWS Change Saves Lives Ad

PUBLIC SERVICE - Broadcast/Electronic - TV Neiman Group, PA Department of Health, Matt Neiman Group, PA Department of Health, Liz

PUBLIC SERVICE - Broadcast/Electronic - Interactive 1 Trick Pony, Virgin Mobile USA, HYTV WhittmanHart, Entertainment Industry Foundation, Stand Up 2 Cancer

PUBLIC SERVICE - Out-of-Home Star/M&M, blood bank of Delmarva, Grand Opening Window Posters

PUBLIC SERVICE - Non-Traditional Neiman Group, PA Department of Health, Parking Spot

ADVERTISING INDUSTRY SELF-PROMOTION - Creative Services and Industry Suppliers - Collateral (brochures, posters, etc.) Paragraph Inc., Millmar Paper, Millmar Paper: Xtreme Coated Cover Swatch Book Brownstein Group, Brownstein Group, Brownstein Group Children's Book

ADVERTISING INDUSTRY SELF-PROMOTION - Creative Services and Industry Suppliers - Interactive Brownstein Group, Brownstein Group, IKEA Anniversary Invitation

ADVERTISING INDUSTRY SELF-PROMOTION - Creative Services and Industry Suppliers - Non-Traditional Tierney, Tierney Communications, Breast Cancer Awareness

ADVERTISING INDUSTRY SELF-PROMOTION - Creative Services and Industry Suppliers - Cards / Invitations / Announcements Diccicco Battista Communications, Diccicco Batttista Communications, DBC Holiday Card Lorel Marketing Group, Lorel Marketing Group, Lorel Marketing Group Holiday Card w/Gift Wrap

ELEMENTS OF ADVERTISING - Illustration - Single 1 Trick Pony, Turner Classic Movies, TCM Underground

ELEMENTS OF ADVERTISING - Photography - Campaign D'Amico Studios, Inc., EA Sports, Godfather II D'Amico Studios, Inc., Levi Strauss & Co., Levis 'Unbuttoned' Caspari McCormick, March of Dimes, The Farmer & The Chef - Chefs Caspari McCormick, March of Dimes, The Farmer & The Chef - Farmers

ELEMENTS OF ADVERTISING - Animation or Special Effects - Video or Film Mangos, Siemens Healthcare, Molecular Imaging division, IQ Spect Video Mangos, Siemens Healthcare, Molecular Imaging division, 'I Want My MCT' Video

The Philly Ad Club proudly boasts more than 60 years as the voice of the greater Philadelphia area communications industry and would like to thank all of this years sponsors, including, Philadelphia Inquirer/Daily News/philly.com - title sponsor of the 2009 Philadelphia ADDY awards; corporate sponsors - MY PHL 17 and Razorfish; gold ADDY awards sponsor - Blue Design, NFL, and Shooters; silver ADDY awards sponsors - Baker Sound and Business Wire; and bronze ADDY awards sponsors - SJ Miller Group, Serif Design, and Cubist Media Group.

The Philly Ad Club, a non-profit organization, serves the industry's professionals with distinction. As one of the region's largest and most active trade associations, more than 1,200 advertising, marketing and media professionals work to improve and promote high standards in the advertising industry.

Headquartered in Washington, D.C., the AAF represents 50,000 professionals who guide the nation's leading brands and corporations to advertising excellence. The 210 ad clubs across the nation connect the industry with an academic base of 210 collegiate chapters to promote the well-being of advertising, educate peers, and present the industry with its future leaders.

Congratulations to all 166 Gold, Silver, and Best Of ADDY Award Winners for 2009

Ad Compliments of Inquirer/Daily News/philly.com


Load Comments