Few read fast-food nutrition info

March 19, 2009 3:06:33 PM PDT
Study shows NYC method

Most put the information on cards at the counter.

But researchers from Yale University watched more than 4,000 customers at McDonalds, Burger King, Au Bon Pain, and Starbucks. They found that only 6 out of 4-THOUSAND customers at 4 popular restaurants read the information cards.

Researchers say the findings are concerning because people typically UNDER- estimate the amount of calories in fast food.

A Big Mac alone contains 560 calories, while some value meals at Burger King pack more than 2000 calories -- enough for a full day.

They say the only way people pay attention is to have the information right on the menu. New York City requires chain restaurants to post calorie information on their menus. And that's the way Philadelphia will do it., when its new law takes effect next year.

The fast food industry has generally resisted such efforts, saying that restaurants ALREADY feature nutritional information that is easily accessible to their customers.

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