They are taking a new step to attract budget conscious shoppers.
Starting Friday, the toy giant is introducing $1-$2-$3 Fun! shops in the front of its stores to help parents provide affordable fun for their children.
Since the holiday season, several toy makers and retailers have boosted their selection of inexpensive toys in response to weak consumer spending amid the recession.
Each $1-$2-$3 Fun! shop features about 100 items for $3 or less with themes such as dinosaurs, games, princess dress-up accessories, musical instruments and art supplies.
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