The 35-year-old Coles carved out a lifestyle that featured a $220,000 Bentley, a $466,000 home and bags stuffed with cash.
He testified at last year's trial that his money came from his Take Down Records label and other projects.
But the jury convicted him of leading a violent drug empire that moved more than two metric tons of cocaine over seven years.
Coles told the judge no one deserves life in prison for selling drugs.
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