WASHINGTON - May 13, 2009 - The Food and Drug Administration says in a warning letter to
General Mills that language on the Cheerios box suggests the cereal
is designed to prevent or treat heart disease. Regulators say that
only FDA-approved drugs are allowed to make such claims.
Among other claims, the labeling states: "you can lower your
cholesterol 4 percent in six weeks."
General Mills said the health claims on Cheerios have been
approved for 12 years and the FDA's complaints deal with how the
language appears on the box. The company said in a statement that
the science was not in question.
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