It's an organization that distributes donated goods to local children in need.
"It's about reaching out into the communities and finding people who want to give back. Cradles to Crayons just gives them the vehicle to give back," Jennifer Case, President of Cradles to Crayons said.
Organizers of Shire Pharmaceuticals second annual Big Give Donation Drive were floored to hear Brandon's birthday story. This year, he asked his friends to donate to Cradles to Crayons instead of getting him a gift.
"There are people in need of presents and I already have a lot of cool gifts, so they should give to somebody who needs it," 10-year-old Brandon said.
Madison saw a sign for Cradles to Crayons and was immediately inspired. She set up a donation drive at her soccer club.
"Over 130,000 people in Philadelphia, kids, who live in poverty. We're very fortunate, so we should give back to people who are less fortunate," 13-year-old Madison said.
Today, Cradles to Crayons and Shire thanked the children with gift checks.
Employees spent today filling boxes with shoes, clothes, toys, and necessities at Wilson Farm Park.
"Beyond a donation, we thought it was a great opportunity to engage our employees, engage the community, other businesses in the area, and actually do something more," Chief Administrator Officer of Shire, Anita Graham, said.
If you'd like to make a donation to Cradles to Crayons, you can come to Wilson Farm Park until 8 p.m. Friday or Saturday from 9 a.m. till 4 p.m.
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