Ridge - a former Pennsylvania governor - also says conservative radio commentator Rush Limbaugh conveys his point of view in ways that offend many people.
Ridge says Republicans should respect other people's opinions and not attack individuals - only their ideas. He says it's important to explain in what he calls "a rational, thoughtful, responsible and reasonable way" why Republican ideas should be more acceptable to the average American.
Ridge appeared on CNN's "State of the Union."
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