EU teams up with MTV on climate change

July 15, 2009 11:48:59 AM PDT
The European Union is teaming up with music channel MTV to raise awareness among teens about the dangers of climate change. The EU plans ads to air in 11 EU countries, including Britain, France, Germany, Italy and Denmark. Denmark is hosting the U.N. climate change conference aimed a getting a new global agreement to cut greenhouse gas emissions.

The music channel will also hold special climate change concerts in Stockholm, Budapest and Copenhagen in the run-up to the U.N. conference, which starts Dec. 7.

The campaign's Web site, www.mtvplay4climate.eu was launched Wednesday.


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