Catch up with 20-cent Water Ice truck

July 23, 2009 7:49:16 AM PDT
It's a new advertising concept, and it could only happen in Philly.

VILLA, the urban-inspired apparel and footwear chain, has created a water ice truck covered in their advertising that will be visiting community events and selling water ice to the public for $.20 a scoop.

This weekend, you can catch up with the truck at these times and places:

Friday, July 24
1:00 p.m.: North Philadelphia Tour
7:00 p.m. -9:00 p.m.: The Chosen League

Saturday, July 25
1:00 p.m.: Cobbs Creek Park
6:00 p.m. - 8:00 p.m.: Sounds of R&B at Penns Landing

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