Sears, Kmart launching Christmas club card

August 18, 2009 3:39:36 AM PDT
Sears Holdings Corp. wants to get an edge over its competition this holiday season.

Retailing parent Sears Holdings is looking to get an edge over the competition by getting shoppers to start saving for Christmas presents.

It is offering a new card that mimics the Christmas club account of days gone by.

Shoppers can put aside money on a regular basis through Nov. 14 to add value to what it calls its Christmas Club card.

The Hoffman Estates, Ill.-based retailer operates Sears, Roebuck and Co. and Kmart stores.

When activated between now and Oct. 31, card holders can earn a 3 percent reward, up to a maximum of $100, based on the card's value.

The launch follows Sears' move last holiday season to resurrect its layaway program at its namesake department stores after a two-decade hiatus.

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