Wal-Mart offers new books for $10

October 16, 2009 5:54:59 AM PDT
A price war has broken out in the book world. Wal-Mart Stores Inc. announced Thursday that its online site, walmart.com, would charge just $10, with free shipping, for such upcoming hardcover releases as Sarah Palin's "Going Rogue" and John Grisham's "Ford County," a cut of 60 percent or more from the regular cost.

In a new program called "America's Reading List," the Bentonville, Ark.-based discount chain also will offer 50 percent off or more on 200 current best-sellers, including Dan Brown's "The Lost Symbol" and Kathryn Stockett's "The Help."

The announcement comes at a time when Seattle-based Amazon.com and other sellers have been charging just $9.99 for ebooks, a price that publishers worry is unrealistically low.

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