Hanes drops ads featuring Charlie Sheen

FILE - This Jan. 28, 2009 file photo shows Charlie Sheen in Los Angeles. Sheen was arrested in Aspen, Colo. Friday Dec. 25, 2009 on charges related to an alleged case of domestic violence. Authorities said Sheen was arrested Friday on charges of second-degree assault as well as menacing, both felonies, and criminal mischief, a misdemeanor. Police said the alleged victim didn't have to be taken to the hospital but didn't identify who the victim was. (AP Photo/Chris Pizzello, File) (http://cdn.abclocal.go.com/images/wpvi/cms_exf_2007/news/entertainment/010610_Charlie_Sheen.jpg)

January 6, 2010 8:43:03 PM PST
Hanesbrands is ending its advertising campaign featuring Charlie Sheen because of domestic violence charges filed against the actor.

Company spokesman Matt Hall said Wednesday that it was a "pretty standard, straightforward call" by the brand marketing team given the nature of the allegations.

Hall says Sheen wouldn't have been retained when his contract expired in the middle of the year. He says Hanesbrands was approaching the two-year anniversary of Sheen's first appearance as its pitchman.

The "Two and a Half Men" star was arrested in Aspen, Colo., on Christmas Day on charges including felony menacing and domestic violence. His wife Brooke Sheen told police he put a knife to her throat and threatened to kill her.

The 44-year-old Sheen denies threatening her.


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