That's the idea behind a new Web site, Lose It or Lose It.
Founder Randy Schmidt figures cash is a good motivation to drop some of those extra pounds.
Users create an account.
They have to fork over between $5 and $100 for every pound they don't lose as part of their weight goal.
Schmidt says he tipped the scale at 282 when Lose It or Lose It debuted in November.
He's down to 263 and intends to re-up for at least one more 10-week weight loss run.
