Clydesdales to appear in Super Bowl ad after all

This image provided by Anheuser Busch from a commercial to be shown during the Super Bowl shows Clydesdale horses making snowballs. (AP Photo/HO/Anheuser-Busch)

February 4, 2010 7:21:51 PM PST
The Budweiser Clydesdales will be in the Super Bowl, after all.

Anheuser-Busch says its trademark horses will appear in a 60-second ad in the fourth quarter of the game.

The horses weren't originally scheduled to air during Sunday's game on CBS. But the longtime Super Bowl advertising leader received a different cut of a proposed Clydesdale ad and decided to consider it.

The brewer asked its fans to vote on Facebook whether to include the horses out of a field of three more ads, all by ad firm DDB.

The company - a unit of Anheuser-Busch InBev - now says the horses will appear in the ad, called "Fence." It tells the story of friendship between a young Clydesdale and a young steer.


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