NEW YORK (AP) - February 4, 2010
Anheuser-Busch says its trademark horses will appear in a 60-second ad in the fourth quarter of the game.
The horses weren't originally scheduled to air during Sunday's game on CBS. But the longtime Super Bowl advertising leader received a different cut of a proposed Clydesdale ad and decided to consider it.
The brewer asked its fans to vote on Facebook whether to include the horses out of a field of three more ads, all by ad firm DDB.
The company - a unit of Anheuser-Busch InBev - now says the horses will appear in the ad, called "Fence." It tells the story of friendship between a young Clydesdale and a young steer.
