If you thought Sunday's game had an awful lot of commercials, a tally by a research firm would prove you right.
Kantar Media says this year's Super Bowl had nearly 48 minutes of ads.
To put that into perspective, a football game has 60 minutes of official playing time, so the ad time came up just 12 minutes shy of actual pigskin action.
And, in case you're wondering - that is a record for the most ads in a Super Bowl.
It's nearly 3 minutes longer than last year's total, which set the previous mark.
