But this is no ordinary stick.
It's the one Sidney Crosby used to score the winning goal in Canada's overtime victory over the U.S. in the gold medal Olympic hockey game.
Hockey Canada team officials say they noticed Crosby's stick and glove were missing when they packed up the equipment.
Reebok has set up a tip line and is offering a $10,000 reward.
Reebok officials say they have already received some potentially useful information.
Crosby's stick is a Reebok 10K Sickick II model that retails for about $250.
