Cutting through 3D-TV hype

March 9, 2010 Panasonic, one of several manufacturers designing 3D TVs, is even taking its prototypes on tour across the country. While new 3D TVS are not for sale just yet, Consumer Reports says that the prototypes look promising.

They represent a clear step forward from the previous generations that Consumer Reports has tested. They seem to deliver very good three-dimensional depth and resolution, especially with animated content.

But at Consumer Reports' labs, the verdict is still out until testers can get the new 3D TVs in house. Testers will evaluate the quality of the 3D and how well the TVs perform as conventional sets. After all, you won't be watching everything in 3D. At this point 3D is more of a feature, not a replacement for standard TVs.

As for the cost, it's expected there will be a 20 percent to 25 percent premium for 3D TVs. And remember, you're also going to have to pay for glasses. Some manufacturers may bundle a pair or two with the TV, but additional glasses are probably going to cost anywhere from $60 to $200.

Another consideration with 3D television is the lack of content. Currently there are no movies for 3D TVs, and when 3D movies do become available, you'll need a 3D-enabled Blu-ray player to watch them. Some companies such as ESPN, Direct TV, and Discovery Channel are promising to add 3D programming soon, but as of now there are no 3D channels or shows.

LG, Panasonic, Samsung, Sony, and Vizio are all expected to come out with 3D TVs, some as early as mid-March. Consumer Reports will keep you posted on test results as they come in.

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