Twitter introduces paid tweets, to show up first

NEW YORK - April 13, 2010

The feature introduced Tuesday is called Promoted Tweets. Twitter says Best Buy Co., Sony Pictures, Starbucks Corp. and Virgin America are some of the advertisers.

San Francisco-based Twitter has grown quickly in popularity, but hasn't had a real way to make money. The eventual introduction of advertising comes as no big surprise. Analysts have long speculated about when and how Twitter was going to start making money off its popular service.

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