The retailer acted after The Sun newspaper put a story criticizing the product on its front page Wednesday.
In a statement, Primark said it has noted concern about the product and would immediately cease selling it. The company said the product was offered only in its U.K. stores, and that it would donate any past profits from the product line to a children's charity.
Penny Nicholls of The Children's Society welcomed the company's move.
She says the commercial pressures toward premature sexualization and unprincipled advertising are damaging children's well-being.
Read more Parenting Perspective blogs by visiting the Parenting Channel on 6abc.com.