Call it the 2010 version of "You get a car, you get a car, you get a car, everybody gets a car!"
Oprah Winfrey dropped by Hearst headquarters in New York on Tuesday to mark the 10th anniversary of O, The Oprah Magazine, which emerged from a famously difficult launch process to become a powerhouse title.
And she gave every staffer an Apple iPad, a leather iPad case with the staffer's initials, and a check for $10,000, regardless of how long the staffer had worked there.