The industry group says it was only protecting its trademark when it issued cease-and-desist warning to online retailer ThinkGeek for calling a fake unicorn meat product "the new white meat."
ThinkGeek put the fictional item on its Web site as an April Fool's prank. But the 12-page letter from lawyers was no joke.
ThinkGeek issued an apology this week but says the board was being "pig-headed."