And there a plenty of Coke things available this week for collectors.
More than 600 Coca-Cola collectors from across the nation are expected in Milwaukee for their annual convention.
Many of the Coke lovers will be looking to add to their collections.
Others will be trying to sell duplicates or unneeded items.
Some of the Coca-Cola memorabilia dates back to the 1880s.
Saturday will be appraisal day.
Experts and Coke company reps will be on hand to evaluate all things Coca-Cola.
