So-called "better burger" joints are one of the fastest-growing parts the industry. Celebrity chef Bobby Flay has gotten into the act with his Bobby's Burger Palace. Elevation Burger is expanding into Kuwait.
Higher-grade beef, more creative toppings, and better buns are bringing in customers.
The market has room to grow. Such chains represent only about 2 percent of the $65 billion burger market.
Customers are willing to pay more. A Five Guys burger runs from $4 to $6, and some charge more.
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Five Guys Burgers and Fries