Brooks Brothers, Levi's create jeans collection

July 29, 2010 7:03:00 PM PDT
Two iconic American brands are getting hitched.

Brooks Brothers and Levi Strauss & Co.'s Levi's brand announced Thursday that they have created a new collection of men's jeans selling at the clothier's stores and online starting Thursday.

The pants - formally called Levi's Jeans, made in the USA for Brooks Brothers - come in a variety of finishes and washes and sell for $148. They will be made in Los Angeles using imported materials, company officials said in a statement release.

"For generations, nothing has conveyed the image of iconic American style more than a pair of Levi's jeans worn with a Brooks Brothers button-down shirt," Brooks Brothers' chief merchandising officer, Lou Amendola, said in the statement.

He called the jeans timeless.


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