Irvin Good Jr. pulled the target-shooting game after receiving a complaint from a patron attending a fair in Roseto, about 65 miles north of Philadelphia. Good said Wednesday his company, Hellertown-based Goodtime Amusements, won't offer the game again.
"It was just a big, big mistake in judgment, and I feel sorry about it," he said. "I can't take it back, but I can try to make it better."
The game, dubbed "Alien Attack," featured a large painted image of a black man wearing a belt buckle with the presidential seal and holding a scroll labeled "Health Bill." Players could win prizes by hitting targets on the image's head and heart.
Good said that he voted for Obama and that the game wasn't meant to encourage violence against the president. He said the image was conceived and painted by a staffer.
"He just drew it up, and that's the way it came out," Good said. "We didn't talk about it being political."
Good said he has not been contacted by anyone in law enforcement regarding the game.
The game was featured in late July at the Our Lady of Mount Carmel Big Time Celebration, an annual fair that raises money for the Roman Catholic parish in Roseto. A family attending the fair complained about the image to Good.
Goodtime Amusements has been in business for 26 years, operating carnival-themed fundraisers throughout the Allentown region.
The controversy over the game was first reported by The Express-Times of Easton.