The first of 15 to 20 stores planned for our area opened today at 197 East DeKalb Pike in King of Prussia, Pa.
Meg Ham, President of Bottom Dollar Food explained how the store differs from other discount supermarkets, "We call ourselves a soft discount chain and what that means is that we're discount, but with a full shop experience and we offer national brands as well as private brands, which is a little bit diffferent and we have full shop, which includes fresh departments."
Here are some examples: Bottom Dollar Food sells Breyers Ice Cream for $3.38. Their own "Hannaford" brand is $2.68, and a "Smart Option" bargain brand is $1.98.
You can buy Charmin bath tissue for $2.85, their own "Home 360" brand for $2.50, or the "Smart Option" for $.98 for four rolls.
And frequent shoppers can save even more.
"Our customers will have the opportunity to sign up for a shoppers loyalty card." explains Bottom Dollar Food Vice President Gene Faller. "What that allows them to do is save even more at Bottom Dollar Food. when they shop us on a regular basis."
The store also has some interesting innovations meant to cut waste and save energy. Fresh produce is kept in a giant walk-in cooler section, which gives it a longer shelf life. Since the store isn't force to throw away as much spoiled produce, it helps keep prices low.
Other money-saving innovations are doors on the dairy cases, to keep cold air in and reduce energy usage.
And Bottom Dollar Food will match any other chain's advertised price on the same item and beat it by a penny. You just need to bring in proof of the advertised price from another chain's circular.
Each store opened by the chain in our area is expected to bring the hiring of 30-35 new employees.
To learn more about Bottom Dollar Food, you can visit their website by clicking here.