Are you wearing the wrong bra?

KING OF PRUSSIA, Pa. - February 1, 2011

Even those who might know their correct size could still have comfort issues, because a bra has dozens of adjustments.

The lingerie chain Intimacy has a program to assure comfort and health through correct fit.

Their chief fit expert, Susan Nethero, told Action News the stores offer women a complimentary half-hour fitting session conducted by a trained expert.

These women help clients know for certain that they're wearing the bra right for their body and purpose, adjusted to perfection.

The result is comfort and longer bra life. A bra not perfectly fitted will not offer the right support.

Cups, especially underwire ones, can dig and cause pain.

The fuller a woman's figure, the more likely poorly-supported weight can lead to strain n shoulders, neck and back.

Loose straps can be a constant inconvenience.

Intimacy has bras in sizes from 32 to 46 and cups from A to K. Beyond that, they offer bras for specific purposes, from an hour at the gym to a night on the town.

They also offer alterations when needed to assure the right fit, and they do repairs for customers when possible.

All this adds up to maximum comfort and the longest possible bra life.

Their consultants recommend that a customer build a wardrobe of bras, covering all intended occasions and then a selection to last between launderings.

Intimacy's bras do cost more than most...35 to 50% more on average. But they suggest that the value-added approach of the store makes their premium products a good buy.

They also offer swimwear, sleepwear, and specialty bras for pregnant women, nursing mothers and women who have had breast surgery.

Intimacy's only local store at the moment is upstairs in the Plaza at King of Prussia, just outside Nordstrom. You may phone them at 484-685-4072, or visit them online at www.myintimacy.com where you may make an appointment for your free 30-minute private fitting session.

Intimacy recommends that a woman have a session once a year, and when an event changes her body. Examples include pregnancy, childbirth and nursing, significant weight loss or gain, and before a special event like a prom or wedding.

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