The Rochester-based supermarket chain announced Tuesday that it will freeze the prices on 40 products, including fruit, vegetables, ground beef, pasta and coffee. Most of the items are the Wegmans brand.
The company says the price freeze will continue through the end of 2011.
Company Chief Executive Officer Danny Wegman says the move is in response to expected food price increases. Wegmans officials say the items chosen for the price freeze are products most families can't do without.
Wegmans operates 48 stores in New York and another 29 in Pennsylvania, New Jersey, Virginia and Maryland. The company plans to open its first store in Massachusetts later this year.
