An online retailer outside Philadelphia has already sold two of the gowns, which have hundreds of diamonds hand-sewn onto the bodice. They're custom made and take about three weeks to complete.
Jon Liney runs the website dressgoddess.com. The diamond dress is being billed as a prom gown, but Liney says he doesn't think the two purchases were for teenagers.
He will only say that one of the orders is from Europe, and the other is from the U.S.
The floor-length gown is a form-fitting strapless number with a thigh-high slit. It sells without diamonds for about $400.
