New Phillies Phare at Citizens Bank Park

PHILADELPHIA - March 23, 2011

A brand new season of baseball, means a brand new lineup of stuff. From Phanatic Pillow Pets to adorable pet gear, there's something for just about everyone at the Clubhouse Store.

This year, you can also design your very own jersey on a touch screen.

"I have a Raul Ibanez game used cracked bat," said Scott Brandreth.

It can be yours if you have $300 to spare, it's just one of many items available at the Phillies Authentics Store which will now be located behind Section 133 on the main concourse.

"It's actually something that the players have used, worn or thrown. So it's got that player identification to it, so it's popular," said Brandreth, Director of Merchandise.

And the best part may be the food. There are many items that are brand new to the menu, including the Cuban Panini; yummy and healthy!

The new Philly fresh stand apparently answers the demands of what fans want.

"One of the things we were hearing last year is that they want more healthier options, so that's what prompted us to create this stand," explained Executive Chef, Glenn Richard.

So now when you go to the ballpark, instead of a Cheesesteak, you can opt for a Shanghai Chicken salad, and instead of fries, how about snacking on celery and carrots. And for dessert, a sugar free tasty cake.

Yes, sugar free.

"If you like sugar free or if you have a need for a Tastycake, you're going to have an option that is a little bit better for you," said Richard.

Don't worry; the artery clogging staples aren't going anywhere.

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