The former CNN host, who announced last month he was joining with a New York bagel maker to open a Beverly Hills store, now is hawking a breath freshener.
In a release Thursday, King said he and his wife, Shawn, "love" the product so much that they have become partners in it. The goal, King said, is to "make sure people share our enthusiasm" for the mint-coated capsule, BreathGemz.
King and his wife will promote the product in TV and radio spots and, as the company put it, demonstrate that people in all "strata of life" face breath issues.
