May 5, 2011 --When my now-18-year-old son, Jason, was about two years old, he cut his lip in the play structure at a McDonald's. His lip was gushing blood and we rushed him to the emergency room. By the time the doctor saw him, his lip had stopped bleeding and the doctor told us to put ice on it to reduce the swelling and sent us on our way. When now-15-year-old Billy was seven or eight years old, he was hit, smack in the nose, with a baseball. I took him to the ER, where the doctor assured me his nose wasn't broken. We iced it. And though he had a couple of impressive black eyes, after a few days, he was no worse for wear.