Abercrombie asks 'The Situation' to shop elsewhere

Mike "The Situation" Sorrentino, cast member of MTV's "Jersey Shore" stands on a deck overlooking the boardwalk and beach at the home for the show Thursday, Aug. 4, 2011, in Seaside Heights, N.J. The cast members had fun in Italy, but they're glad to get back to their home facing the surf and sand of the real Jersey shore. The young partiers traveled to Florence, Italy, to film the fourth season, which premiers Thursday night. (AP Photo/Mel Evans)
August 17, 2011 4:37:01 AM PDT
A clothing company is offering money to Mike "The Situation" Sorrentino and his fellow "Jersey Shore" cast members - so they'll stop wearing the brand on the show.

Abercrombie & Fitch Co. says in a news release posted Tuesday that it's concerned that having Sorrentino seen in its clothing could cause "significant damage" to the company's image.

Abercrombie says a connection to The Situation goes against the "aspirational nature" of its brand and may be "distressing" to customers. The Ohio-based retailer says it has offered a "substantial payment" to Sorrentino and producers of the MTV show so he'll wear something else.

The company says it also is making the offer to others in the hard-partying cast.

An MTV spokeswoman did not immediately return messages for comment on Wednesday.


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