Gov't pulls back on junk food marketing proposal

Nathaniel Donaker, 4, eats Kellogg's Frosted Flakes cereal at his home in Palo Alto, Calif., Thursday, April 28, 2011. Tony the Tiger and Toucan Sam can rest easy. Government officials fine-tuning guidelines for marketing food to children say they won't push the food industry to get rid of colorful cartoon characters on cereal boxes anytime soon. The food industry, backed by House Republicans, who are holding a hearing on the issue Wednesday, Oct. 12, 2011 has aggressively lobbied against the voluntary guidelines, saying they are too broad and would limit marketing of almost all of the nation's favorite foods, including some yogurts and many children's cereals. (AP Photo/Paul Sakuma)

October 12, 2011 6:16:02 AM PDT
Tony the Tiger and Toucan Sam can rest easy. Government officials fine-tuning guidelines for marketing food to children say they won't push the food industry to get rid of colorful cartoon characters on cereal boxes anytime soon.

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