FILE - In this Dec. 24, 2010 file image provided by noradsanta.org, the official NORAD tracking of Santa Claus is shown on a satellite map of the world. NORAD Tracks Santa, the official name of the exercise, began in 1955 when a Colorado Springs newspaper ad invited kids to talk to Santa on a hotline. The phone number had a typo, and dozens of kids wound up dialing the Continental Aerospace Defense Command in Colorado Springs, the predecessor to NORAD. Volunteer Santa-trackers at NORAD are bracing for tens of thousands of calls and emails on Christmas Eve this year. (AP Photo/NORAD, via noradsanta.org)
December 24, 2011 4:54:23 PM PST
DENVER (AP) - December 24, 2011 --
Santa's piling up more than presents this year. The big man's trackers at NORAD say Santa Claus is breaking records on social media and by old-fashioned telephone this Christmas Eve.