Macy's is a national sponsor of the event, and they're offering 20% discounts to shoppers who wear red into their stores.
Through Sunday, February 5, 2012, customers who wear red will receive all-day savings throughout the store. Customers not wearing red can purchase a Red Dress pin for $2.00 and receive the all-day savings. 100% of the proceeds from the sale of the pins will be donated to Go Red For Women.
To learn more about the American Heart Association's Go Red for Women campaign, click here.