It will be held on the Monday, April 9th, the day after Easter, The lottery will be open on the White House website through March 5th.
According to the White House web site:
In addition to all the fun and games, the day's activities -- which will include sports courts and cooking demonstrations -- will help educate families on smart ways to incorporate healthy eating and exercise choices into their daily routines, which are key pillars of First Lady Michelle Obama's Let's Move! initiative.
If your family can't make the celebrations, there is also an annual poster contest that children can enter.