There's now a box of adhesive bandages that also includes a bone marrow registry swab.
It's called "help I've cut myself and I want to save a life."
The idea is simple, as the company's tongue-in-cheek video explains.
"Just put some blood on the swabs, drop the swabs in the mail, and you could be a bone marrow donor," says a character dressed like a kitchen knife that's just made a cut.
Once the swabs are received, DKMS, the world's largest bone marrow donor center, will follow up with you to get more information.
All potential donors are anonymous, and there's no obligation to donate, even if there is a match.
The idea came from students of Graham Douglas, a young New York City advertising executive.
His twin brother Britton was saved by a bone marrow transplant from a stranger during a bout with leukemia.
Ever since then, Graham gives his students a challenge every year, to come up with an idea that will help boost bone marrow donors.
None has drawn the attention of this kit. Just hours after it was pitched to Help Remedies, the company was on board.
For now, the donor kit, which costs 4 dollars, is only being sold online by Help Remedies.