Meet Zeddie Watkins Little, otherwise known to millions as the "Ridiculously Photogenic Guy."
The 25-year-old was running a 10k race in his hometown when a complete stranger snapped this picture. When amateur photographer, Will King, posted the shot to his Flickr account, a star was born.
Within days, adoring fans had created a Facebook page and thousands were spoofing Zeddie's high-wattage smile in videos and Photoshopped portraits.
So what made King decide to take Zeddie's picture, and what does "Mr. Photogenic" think about his 15 minutes?
"He was actually looking just straight at the camera, smiling" said King. "The sun was just hitting his hair as it was flowing in the wind."
"I kind of feel honored to be part of, like, a joke that's in good spirits," Little said, "because sometimes the internet can be a little vicious."
In case you were wondering, there is no modeling contract in Zeddie's future. Instead he's using his fame to help a good cause. This November, Little will run the New York City Marathon to raise money for the John Ritter Foundation for Aortic Health.