The chain said Wednesday it plans to roll out a menu addition created by celebrity chef Lorena Garcia early next month at its nearly 5,600 U.S. restaurants.
New items feature black beans, cilantro rice, citrus- and herb-marinated chicken and cilantro dressing.
Taco Bell executive Brian Niccol calls the items "gourmet Mexican." It's a venture onto the turf of casual-dining chains such as Chipotle Mexican Grill and Qdoba Mexican Grill.
It's a departure from such standards as tacos, burritos and chalupas that target Taco Bell's core young-adult customers and will remain mainstays on the menu.